What is Social Media and Why is Relevant to Freemasonry

I. Introduction
A. Welcome and introduction of the course instructors
B. Overview of the course objectives and outcomes

II. Understanding Social Media
A. Definition of Social Media
B. Brief history of Social Media and its evolution
C. Common Social Media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn)
D. Benefits and drawbacks of using Social Media

III. Freemasonry and Social Media
A. Overview of Freemasonry
B. Role of Social Media in Freemasonry
C. Benefits of using Social Media for Freemasonry (e.g., promoting events, communicating with members, sharing information)
D. Potential risks and challenges of using Social Media for Freemasonry

IV. Creating an Effective Social Media Strategy for Freemasonry
A. Identifying target audiences
B. Setting goals and objectives
C. Choosing appropriate Social Media platforms
D. Developing engaging content
E. Managing and monitoring Social Media accounts

V. Ethical Considerations
A. Understanding Social Media policies and guidelines
B. Best practices for Social Media use in Freemasonry
C. Managing potential risks and challenges (e.g., online privacy, reputation management, online harassment)

VI. Conclusion and Next Steps
A. Review of key takeaways from the course
B. Opportunities for further learning and development
C. Closing activity and evaluation of the course

The duration of the course can vary based on the depth of the topics covered and the audience’s prior knowledge. A recommended duration for this course could be 2-3 hours